Social responsibility in soccer clubs as a brand valuation strategy: the case of the Santa Cuz soccer club

Abstract

Social Responsibility is promoting an interest in the business world, but job opportunities have been promoted in the business field. The social network social network, RSC, Social Marketing, Social Marketing, Social Marketing, Social Marketing, Social Marketing, Social Marketing, Social Marketing, Social Marketing, Social Marketing, Social Marketing, Social Marketing, the social and social actions to the age of the metering to mission from the community in the United States of Santa Cruz Football Club. This work aimed to be evaluated as the Santa Cruz Futebol Clube can join the Ethos model of Social Responsibility, in order to establish a new posture before the stakeholders, without the sense of improving the corporate management of the program in face of the new perspectives of the market. This article is characterized by being a bibliographical research. As the nature of the research, as it applies, it sought to present to stakeholders a planning task related to the social responsibility of the club. In view of the historical detail of the evolution of the various visions regarding the conceptions and adequations of the theories related to RS, it was the emergency that aims to be in conformity with the reciprocal relationship between the main entities of the organization as pressing characters of society, have positive impacts, both for business and for community development. The exchange of values ​​between the club and the individuals has proved to be a preponderant factor for the progress of obtaining a perennial effect, that is, desires were introduced in strategic governance in a definitive way, and not only eventually. It can be completed, therefore, that an admission of Corporate Social Responsibility can significantly and expressively influence the club and stakeholders associated with Santa Cruz Futebol Clube.