For a pedagogy of creativity for management courses: developing creative skills

Abstract

The main proposal of this papper is to use the theoretical model of creative management, proposed by Muzzio and Paiva (2018), as a reference for reflection on a pedagogy of creativity to be developed and applied in management courses, since professionals who derive from courses in this area seem to need to face increasing managerial challenges in a context of great change. The model presents itself as creativity being the basic axis that moves the dimensions of the creative individual, creative leadership and creative culture, which when interacting with each other would provide a creative management more appropriate to the new creative contexts. The point of arrival of this work is the generation of propositions for reflection that should be able to establish constitutive elements to be measured later in an empirical way in classes where there are indications that aspects of a 'pedagogy of creativity' are somehow being applied, both in undergraduate and graduate courses in management, observing the students' perspective on how they evaluate the contributions of disciplines with more creative characteristics to their own creative formation and consequent to the creative management of new businesses and enterprises, in organizations from the most different sectors.