Strategic management and organizational alignment: case study in Rio Grande do Sul health philanthropical institutions

Abstract

The strategic management and organizational alignment are critical for organizations who work at the Network. The field of strategy is vast and requires organizations constantly evolving and adapting. Already the alignment to Mintzberg et al. (2006) is a necessary adjustment that it should take place between environment, strategy and resources. The Balanced Scorecard (BSC) to Kaplan and Norton (2004, 2006) is an increasingly used tool to measure the performance of organizations and leads to alignment between corporate strategy and the strategies of support units. The purpose of this paper is to present a study case on the strategic management and organizational alignment in philanthropic health institutions. Aims to analyze the strategic management structure of the Alpha Association and its alignment with the hospital operating units, based on the methodology of Balanced Scorecard (BSC), the potential and management system weaknesses and the end, we propose a new strategic management model with a view to effective management for results. The methodological path taken by the researcher as to the nature, is classified as applied research, on the approach, and qualitative, about the objectives, as descriptive and exploratory; and on the technical procedures, as a case study. The literature review is aimed at the understanding of the concepts and approaches about organizational strategies, strategic alignment, strategic alignment models, BSC, hospital management and the BSC application cases. The presentation of the results, identifies the strategic management structure of the Alpha Association and hospital operations, strengths and weaknesses of the current model of strategic management. Finally, it proposes a new strategic management model with a view to effective management by results. The study aims to contribute academically to the deepening of the BSC methodology, especially in philanthropic hospitals and managerially to improve the management of hospitals with a view to effective management for results.