The organizational diagnosis in family agroindustries: a study in a rural family agroindustry

Abstract

This study aimed to diagnose and analyze the organizational dynamics that are established in the interface of the functional areas of organizational planning, marketing, production and operations, people management and finance under the impact of social variables and individual-group-organizational system , in addition to describing the interfaces, potentialities and fragilities that are established. In this context, the organizational diagnosis of the Sete Sabores Agroindustry, a rural family agro-industry located in the interior of the city of Ijuí (RS), was carried out in a more complete and in-depth context. bakery and confectionery. Data collection was based on: bibliographic research; documentary research; and semi-structured interview. Finally, the analysis and interpretation of the data was performed using the NVivo Software through the technique of content analysis. Thus, the verification of the organizational diagnosis provided the organization with a critical appraisal of the procedures used by management at that particular moment, as well as describing the variables that influence the business. It is a proactive way of preventing problems, correcting processes and implementing or employing opportunities. The interrelation between the functional areas is intangible and intrinsic to the organizational routine, and their knowledge and understanding are vital to the success of an organization.