Quality as a strategic support for businesses

Resumo

The modern enterprise is included in an environmental context characterized by high and rising levels of instability and very high degrees of uncertainty regarding the continuity of their activities. This climate is related to adverse environmental occurrence of certain events that make today's business environment much more volatile than in one relative closer past, in historical terms, namely: globalization, the advent of a new paradigm in energy and environmental the rapid technological development, deregulation of economies and fierce competition in global markets. It becomes increasingly difficult to insert within the enterprise context a setting in which the uncertainty is the key attribute. Therefore, the modern company needs more of a strategic support that it makes possible the surrounding turbulent activity and enables it to achieve high levels of technological capability. As a direct result of this process there would have an increased productivity with a consequent increasing organizational competitiveness. Total Quality as a strategic variable of the basic organizations with regard to their performance in an environment characterized by instability increasingly apparent. Then it is proposed the adoption of a reformed concept of Quality as strategic support for organizations that are dealing with increasingly uncertain surroundings.