Consumer Characteristics in light of Regulatory Focus, Environmental Concern and Tourist Experiences in Sustainable Destinations.
DOI:
https://doi.org/10.6008/CBPC2179-6858.2021.011.0026Keywords:
Regulatory Focus, Environmental Concern, Consumer Experience, Tourist Destinations, Sustainable TourismAbstract
The consequences of tourist consumption habits are more present in individuals based on criteria such as environmental concern, preservation of visited destinations and awareness of the environmental consequences caused by inappropriate attitudes and postures. In order to understand different characteristics of the tourist-consumer, we approached the constructs Regulatory Focus, Environmental Concern, Consumer Experience and Sustainable Tourist Destinations to support the analysis with the collected material. This research has a qualitative exploratory nature, with non-probabilistic sampling, carried out through interviews with tourists. It is concluded that the focus on prevention has greater influence when it comes to the decision to purchase a tourist destination and, although the consumer is more aware of the consequences of consumption and seeks more for sustainable products, it still does not become a motivation in the choice. of a sustainable tourist destination.
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