University ceremonial: comparative analysis of ceremonies in public universities in Brazilian Northeast

Abstract

Public ceremonies have greater security in the ceremonial team to guarantee formality, standardization and decorum, which gives the institution greater credibility to the population and enables an approximate communication with the public. Thus, the present study, by means of a qualitative and quantitative approach, aims to analyze the role of university institutional ceremonies, observing the case of the Universidade Federal de Alagoas – UFAL in comparison with seventeen Federal Universities in the Northeast associated with the Associação Nacional dos Dirigentes das Instituições Federais de Ensino Superior – Andifes, taking into account the number of people who make up the ceremonial team and the number of events that are under the responsibility of the ceremonialists. Thus, we identified as points of improvement for the performance of ceremonial activities the existence of an updated institutional ceremonial manual and the maintenance of an organized structure, aiming to collaborate in the quality of official events and in complying with the rules of conduct provided for in the legislation for preservation good image of the Institution, both for the internal public and for the external public. Finally, as a result, the research contributes to the enhancement of university ceremonies, encouragement to the construction of manuals for procedures in public ceremonies and the preservation of an organizational design appropriate to institutional needs.