Intent to purchase local products from consumers of Brazilian high-feeling states ‘bairrista’
DOI:
https://doi.org/10.6008/CBPC2179-684X.2021.002.0003Keywords:
Bairrismo, Consumer behavior, CETSCALE, Pernambuco, Rio Grande do SulAbstract
This research aimed to identify if there is a relationship between the local feeling and the intention to buy local products. The Brazilian states were selected: Pernambuco and Rio Grande do Sul, as they appear in the scientific literature as strong 'bairristas' characteristics. The CETSCALE items were adapted to a local consumption configuration, generating two forms and made available online between June and July 2019, obtaining a sample of 229 respondents. A high percentage of the feeling of 'bairrista' was verified in both states, with superiority among the Pernambuco. However, when the relationship with consumption was established, there was no influence on the non-purchase of products from other regions, despite the perceived intention of valuing the consumption of local products.
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