Proposition of a marketing strategy model in an agricultural store

Abstract

Brazilian agribusiness is one of the sectors that most stands out in the country's economy, contributing to the generation of jobs and income in all its segments, called “before, inside and after the gate”. Under this approach, businesses focused on the agricultural sector become more competitive through the implementation of management tools to the business network, to which they relate. In this sense, the present study presents a strategic plan for the agricultural products company Agro Vida, located in the municipality of Iporá, with the objective of identifying managerial aspects that contribute in terms of competitiveness. Methodologically, the research is characterized as exploratory, with a qualitative approach, through simple observation, interviews and on-site activities, which supported the identification of potentialities and bottlenecks present in the enterprise, as well as the performance of bibliographic research on the concepts inherent to the project. strategic planning, marketing and visual communication. Through the results it was possible to verify a lack in the designer and identification of the brand in the packages of 5kg of the rations for birds, being suggested an action of adaptation of these packages.