The importance of personal marketing for the veterinary acting in pet market

Authors

DOI:

https://doi.org/10.6008/CBPC2179-684X.2019.004.0002

Keywords:

Marketing, Veterinary Medicine, Pet Market, Entrepreneurship

Abstract

The pet sector is constantly expanding in Brazil, being among the largest world markets in the area. This paper aims to highlight the importance of the study and knowledge of current techniques of personal marketing and their application in the practice of veterinary medicine, emphasizing the professionals working in the pet segment. Although the Veterinarian is a great value added to the pet market, these professionals are not commonly concerned with marketing strategies, as they often did not have contact with the topic even during graduation. Given the changing behavior of pet owners who often treat the pet as a family member and the current competitiveness of the veterinary market, marketing techniques, when used correctly, are important tools for visibility and differentiation. of the professional in the market

Downloads

Download data is not yet available.

Author Biographies

Adriana Leão de Carvalho Lima Gondim, Universidade Federal Rural de Pernambuco

Tem experiência na área de Medicina Veterinária, com ênfase em Clínica e Patologia Clínica Animal. Atualmente cursando Bacharelado em Direito.

Caio Julio Cesar de Campos Braga Sousa Gondim, Universidade dos Guararapes

Possui graduação em Administração de Empresas pela Faculdade dos Guararapes(2018). Tem experiência na área de Administração, com ênfase em Administração de Empresas.

Igor de Lima Macêdo, Universidade dos Guararapes

Possui graduação em Administração pela Faculdade dos Guararapes(2018).

Raquel Maria de Azevêdo, Universidade dos Guararapes

Possui graduação em Administração pela Faculdade dos Guararapes(2018). Tem experiência na área de Administração.

Downloads

Published

2019-11-21

Issue

Vol. 10 No. 4 (2019): Revista Brasileira de Administração Científica - Out, Nov, Dez 2019

Section

Marketing e Estratégias Mercadológicas

License

The CBPC - Companhia Brasileira de Produção Científica (Brazil CNPJ: 11.221.422/0001-03) the material rights of the published works. The rights relate to the publication of the work anywhere in the world, including rights to renewals, expansions and dissemination of the contribution, as well as other subsidiary rights. All electronically published works may subsequently be published in printed collections under the coordination of this company and / or its partners. The authors preserve the copyright, but are not allowed to publish the contribution in another medium, printed or digital, in Portuguese or in translation.

Most read articles by the same author(s)