Analysis of the obstacles to the implementation of reverse logistics in industries of Brejo Santo (CE)

Abstract

With the objective of identifying and analyzing the obstacles perceived by the managers of the industries of the city of Brejo Santo (CE) to implement reverse logistics as a conducive element not only of environmental management but also with a focus on business sustainability, it is based on a basic nature, a qualitative approach and the use of bibliographical sources. The authors present a deepening of the existing theories with a descriptive approach based on the application of interviews with the managers of the three industries studied, being characterized as a multi case study. The study leads to the understanding that managers recognize the strategic need to work with reverse logistics in an integrated way with their supply chain, as this integration may reduce reverse practices in favor of the existence of production assets and participation with means environment. This makes it possible to do reverse logistics in alignment with its suppliers, customers and distribution channels, but still see a cost higher than adherence to the practices.