Entrepreneurial relations in the producer market in Juazeiro-BA from the perspective of Bourdieu

Abstract

In the year 2018, the fruit growing sector in the semiarid region generated around US$400 million in exports. Irrigated agriculture has contributed to the development of the São Francisco Valley region in northeastern Brazil. It generates employment, quality of life and encourages farmers to produce more efficiently, with quality and without soil alterations (CBHSF, 2018). The municipality of Juazeiro- BA stands out as one of the main fruit production and export centers in the country. All crops come from irrigated areas, the most important being mango and grape (Mangifera Indica and Vitis Vinifera). Among so many public and private investments, there is the Producer's Market, a center for negotiations regarding regional and national production and also for the commercialization of cultures from other countries, located in this municipality. According to data from the National Supply Company (CONAB, 2020), the Producer Market in Juazeiro-BA is the first in the North and Northeast in terms of volume and sales, and the fourth largest in the country in this segment.Entrepreneurs are articulated in a given space and mobilize economic, social, cultural and symbolic capital. This relationship of use determines different behaviors and from these, constitutes the development of social dynamics. The aim of the study is to describe the field and the habitus within the Producer's Market in the light of Bourdieu's theory, based on the analysis of local development dynamics in that market. The problem studied is how entrepreneurs mobilize economic, social, symbolic and cultural capital from the perspective of Bourdieu and how they position themselves hierarchically within the Producer Market in Juazeiro (BA). In this study, exploratory field research and the subjective description of the lived experience were used. Participants were permit holders registered in the National Register of Legal Entities (CNPJ) and the exclusion of informal permit holders, based on a non-probabilistic sample for convenience and limited by the saturation technique. The research provided the development of an analytical model, which systematically analyzed the dynamism of agents in relation to the mobilization of capital within the established social dynamics, and illustrates the hierarchy and representation of these capitals with a predominance of capital, given the dynamics existing social Stability is at the base, which is represented from the bottom up, in relation to the degree of importance. We identified that agents mobilize economic, social, symbolic and cultural capital, respectively.