Multinationals in emerging markets: are there institutional pressures for sustainable development?

Authors

DOI:

https://doi.org/10.6008/CBPC2179-684X.2021.002.0028

Keywords:

Multinational Theory, Institutional theory, Sustainable Development, Emerging Markets, Environmental Policies

Abstract

Multinational companies have been operating their factories in emerging and underdeveloped contexts. In these contexts, companies encounter soft environmental legislation, fragile labor laws, abundant raw materials, and low wages. This essay aims to discuss the performance of multinational companies and their environmental policies in emerging institutional environments. Thus, this theoretical essay seeks to contribute to the discussions about institutional pressures that multinationals suffer in emerging contexts, in the light of Institutional Theory, since there is an absence of theoretical essays that work on this aspect. To this end, this essay uses as a background for discussion the Multinational Theory and Institutional Theory. The institutional environment affects the performance of multinationals, changing their environmental policies and practices. Emerging countries are characterized by social problems and high levels of corruption. Companies setting up in these environments encounter unclear rules and consumers with low leverage for environmental products, actions and policies. Therefore, these unclear rules leave room for firms to act in ways that achieve their organizational objectives, without concern for the demands of all stakeholders.

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Author Biographies

Alan Bandeira Pinheiro, Universidade Federal do Ceará

Graduado Summa Cum Laude em Administração na Universidade Federal do Ceará (Brasil)/Universidade do Porto (Portugal). Mestrando em Administração e Controladoria na Universidade Federal do Ceará (Brasil), orientado pela Profa, Dra. Marcelle Colares Oliveira. Durante sua trajetória na graduação, atuou como bolsista de monitoria e em projetos de pesquisa, sendo indicado ao 14°Prêmio Destaque na Iniciação Científica do CNPq (2017) e premiado como melhor artigo da conferência internacional XX Engema USP (2018). Desenvolve pesquisas nas seguintes áreas: responsabilidade social corporativa, gestão socioambiental e governança corporativa. Graduated Summa Cum Laude in Business Administration at the Federal University of Ceará (Brazil) / University of Porto (Portugal). Master student in Administration and Controlling at the Federal University of Ceará (Brazil), supervised by Prof. Dr. Marcelle Colares Oliveira. During his undergraduate career, he worked as teaching assistant and in research projects, being nominated for the 14th CNPq Scientific Initiation Outstanding Award (2017) and awarded the best paper at XX Engema USP - International Conference (2018). He develops research in the following areas: corporate social responsibility, environmental management and corporate governance. 

Gerliane Maia Costa, Universidade Federal do Ceará

Mestranda em administração e controladoria pela Universidade Federal do Ceará - UFC (2019). Possui graduação em Ciências Contábeis pela Universidade Federal Rural do Semi-Árido - UFERSA (2013). 

Thicia Stela Lima Sampaio, Universidade Federal do Ceará

Discente do mestrado acadêmico em Administração e Controladoria na Universidade Federal do Ceará turma 2019-2021, linha de pesquisa Contabilidade, Controladoria e Finanças, tendo sido representante discente da turma por 1 ano e meio. Tem como orientador Professor PhD. Vicente Crisóstomo. Possui graduação/bacharelado em Ciências Contábeis pela Universidade Federal do Ceará - UFC, com devido registro no CRC-CE. Estagiou no Banco do Brasil, na Industria Naval do Ceará, e na ACEP. Atuou como chefe da dívida ativa do município de Caucaia-Ce, exerceu cargo de Gerente Administrativa em empresa de representação comercial, também exerceu monitoria em disciplinas ministradas pela então Profa. Maria da Glória, na UFC no curso de Ciências Contábeis. Atuou como apoio técnico na elaboração do Livro Manual de Auditoria Governamental, de autoria da Profa. Maria da Glória Arrais Peter e do Prof. Marcus Vinícius Veras Machado. Tutora EAD certificada pela Universidade Federal Fluminense - UFF. Atuou como professora conteúdista da disciplina Orçamento Empresarial para os cursos de graduação Administração e Contabilidade.

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Published

2021-03-22

Issue

Vol. 12 No. 2 (2021): Revista Brasileira de Administração Científica - Abr, Mai, Jun 2021

Section

Responsabilidade Socioambiental Corporativa

License

The CBPC - Companhia Brasileira de Produção Científica (Brazil CNPJ: 11.221.422/0001-03) the material rights of the published works. The rights relate to the publication of the work anywhere in the world, including rights to renewals, expansions and dissemination of the contribution, as well as other subsidiary rights. All electronically published works may subsequently be published in printed collections under the coordination of this company and / or its partners. The authors preserve the copyright, but are not allowed to publish the contribution in another medium, printed or digital, in Portuguese or in translation.