Dividend payment on the use of digital data: projections for the Brazilian scenario

Abstract

One aspect that all five major listed companies in the United States have in common is the direct application of digital data in their daily operations. Whether through targeted advertisements or behavioral studies to improve products, digital data is a relevant form of profitability for companies and a source of competitive advantage with the correct application of analysis in activities. With the new legislation on the subject of data protection, several rules regarding the analysis and collection of data have been adjusted and can affect companies' revenues. Brazil, through the LGPD, will also protect its users and allow each one to own their digital information. With the protection of the law, movements have emerged that aim, through the innovation of ownership of data protection laws, an adequate payment for users for the constant flow of information that makes the whole modern economy possible. It is possible that the total integration of data analysis generates more than 15 trillion dollars per year in value for companies, in this scenario data can be treated as a commodity and the users, the real owners, must go after a reasonable compensation for allowing a great expansion of economy 4.0, in which data are the fuel of the entire economy.