Institutional Image and Perception of Performance of a Metalworkers Union

Authors

DOI:

https://doi.org/10.6008/CBPC2179-684X.2019.004.0010

Keywords:

Image, Performance Perception, Metalworkers' Union, Factor analysis

Abstract

This article summarizes an research that aimed to analyze the image as a strategic dimension of a Metalworkers Union, in face of the difficulty of obtaining revenues after the promulgation of the Labor Reform. The study aimed specifically to identify attributes considered representative of the perception by the metalworkers of the union base, regarding the degree of attractiveness, influence and ability to act. To this end, a field survey was conducted that consulted about 600 workers from 34 companies. Respondents' responses were examined based on factor analysis determined which major factors influence the perception of syndicate performance and image.

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Author Biography

Ronaldo Raemy Rangel, Fundação Getulio Vargas

Possui graduação em Ciências Econômicas e especialização em Finanças Corporativas pela Universidade Candido Mendes, mestrado em Educação pela Pontifícia Universidade Católica de Campinas e doutorado em Desenvolvimento Econômico pela Universidade Estadual de Campinas. Atualmente é professor de pós-graduação e coordenador dos programas em Inteligência Empresarial e em Governança Corporativa e Compliance da Fundação Getúlio Vargas. É sócio de consultoria especializada em Estudos e Projetos e atua principalmente nos temas: concorrência; governança e continuidade; compliance design e; inteligência em negócios. 

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Published

2019-11-21

Issue

Vol. 10 No. 4 (2019): Revista Brasileira de Administração Científica - Out, Nov, Dez 2019

Section

Terceiro Setor e Cooperativismo

License

The CBPC - Companhia Brasileira de Produção Científica (Brazil CNPJ: 11.221.422/0001-03) the material rights of the published works. The rights relate to the publication of the work anywhere in the world, including rights to renewals, expansions and dissemination of the contribution, as well as other subsidiary rights. All electronically published works may subsequently be published in printed collections under the coordination of this company and / or its partners. The authors preserve the copyright, but are not allowed to publish the contribution in another medium, printed or digital, in Portuguese or in translation.

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