Feasibility analysis of reverse logistics in the city of Brejo Santo (CE): a popular opinion poll

Abstract

With the emergence of new conceptions about the exploitation of material resources and the reuse of existing items, society and government entities begin to act in a way that encourages and demands that companies work in a sustainable manner. In this way, organizations will use reverse logistics in their favor as a way of providing customer satisfaction and quality. This study aimed to conduct an opinion poll about Reverse Logistics according to the ideas and conceptions of citizens living in the city of Brejo Santo (CE). The study was an opinion poll, in which a questionnaire was applied whose sample was not probabilistic for convenience. As a result, it has been observed that reverse logistics has become a widespread idea in the midst of modern society, gaining increasing prominence among new conceptions of smart consumption. One of the answers obtained in this study was the fact that this work reeducation related to this theme and encourage society in general to direct their gaze to practices of sustainability and environmental preservation.