Sustainability as a competitive advantage in organizations: a survey of corporate responsibility
DOI:
https://doi.org/10.6008/CBPC2179-684X.2018.001.0009Keywords:
Social Responsibility, Sustainable Development, EcoefficiencyAbstract
The study aims to describe the corporate social responsibility and organizational sustainability as two possible strategic paths to be adopted by the organizations in order to offer the search for achieving the goals of sustainable competitive advantages provided for and objectives outlined by the companies responsible eco-friendly. Methodologically, is characterized as a basic research, conceptual, explanatory, qualitative, and discursive essay. The sustainable competitive advantage drives organizations to reflect constantly about how maximization of operational results in search of a strategic differentiation. Companies with sustainable strategies have great deals in the business environment, and may open new market segments and revolutionize the that already exist since to invest in skills, not measuring efforts to build a fairer society, starting at the highest level, Government business, even in the social area.
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