Strategy for fostering innovation: ALI Program at Sebrae/SP

Abstract

In the pursuit of competitive advantage, companies bring about changes in their products and services through actions that offer some increase and that these are perceived by customers, however, these actions - when carried out - are occasional and of low impact, making neither the customer or the entrepreneur does not realize the possible benefits. In addition, given the possible failure in these actions, the effort, time and costs involved end up discouraging the entrepreneur and generating a culture averse to innovation, thus, there is a low intention to invest and promote a culture of innovation. In view of this situation, the objective of this article is to understand how to promote the culture of innovation in micro and small companies, describing concepts, typology, characteristics and applications that seek to understand how it occurs in the context and business environment. For the preparation of this study, bibliographical and documentary researches were carried out that show the critical factors that evidence the implementation of the culture of innovation, in addition to a practical example of application contemplated in the program Local Agents of Innovation (ALI) developed by SEBRAE. The research method adopted was exploratory. This study aims to offer readers a new look at the practice of innovation, identifying possibilities for improvement, generating new business opportunities.