Vol. 4 No. 1 (2020): Entrepreneurship - Jan, Fev, Mar, Abr, Mai, Jun 2020

Entrepreneurship - Jan, Fev, Mar, Abr, Mai, Jun 2020

Published: 2020-01-06

Marketing e Estratégias Mercadológicas

• A bibliographic study on determining factors in choosing a higher education institution

  Francisco da Silva Gomes, Antonio Raniel Silva Lima

  1-7

  • PDF (Português (Brasil))

• The influence of social media on the purchase decision process: an integrative review

  Sabrina Bezerra e Silva, João José Anselmo dos Santos

  8-16

  • PDF (Português (Brasil))

• Digital marketing buzz: the use of social media as an interaction strategy in companies

  Míriam Rodrigues do Nascimento, Hudson Josino Viana

  17-23

  • PDF (Português (Brasil))

Recursos Humanos

• A bibliographic study on the contribution of the internship to the training of management professionals

  Lídia Sousa Pinheiro, Maria Waldilene Sousa Teixeira

  24-33

  • PDF (Português (Brasil))

Planejamento, Estratégia e Competitividade

• A bibliographic study on strategic planning in micro and small business

  Sandy Wene Ferreira Farias, Antonio Raniel Silva Lima

  34-41

  • PDF (Português (Brasil))